Creative Data > Creative Data
GIMS – THE FUTURE OF MOBILITY
JUNG VON MATT/LIMMAT, Zurich / GENEVA INTERNATIONAL MOTOR SHOW / 2020
Overview
Credits
Overview
Why is this work relevant for Creative Data?
We used live data to give the GIMS an always evolving makeover, that resonates with its new strategy towards e-mobility.
Background
To stop recessing visitor-numbers, we re-positioned the GIMS as the platform for the mobility of the future that’s on the pulse of time.
Describe the creative idea / data solution
We used live-data about the local spread of e-mobility, to give the GIMS it's new face: Always in motion and influenced by the mobility market.
Describe the data driven strategy
We turned the percentage of e-cars in communities into color-gradients for location targeted-ads, using the swiss federal roads offices database.
Describe the creative use of data, or how the data enhanced the creative output
We processed the data in a specially created program to shift the visual appereance of the GIMS from one key visual to over 1.200 unique renderings.
List the data driven results
Using data-generated ads as GIMS' new face in times of declining visitor numbers, we were able to sell 11% more tickets, in pre-sale alone.
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