The film is a collection of 6 ten-second short stories. Each one involves someone in a peculiar or unique situation that requires them to seek an answer or request from a voice-activated device. For example, one story features a man proudly looking at his new tattoo on his back. He pauses and asks a voice-controlled device how to spell “eternal”. As the device begins to spell, the man’s face turns in horror as he realizes the word is misspelled permanently on his back. He then asks the device for a nearby tattoo removal. These short stories feature a variety of characters from diverse backgrounds who experience a unique, yet relatable moment.

The majority of these short stories will be easy for anyone from any background to understand. Each spot features a voice-controlled device that allows users to control smart-devices such as lights or temperature, listen to music, or answer questions.

The casting process for this project was incredibly unique. While we are sharing 6 spots here, we actually shot 162 spots over 15 days. This meant we were casting for over 200 unique roles (not to mention 6 animals). We brought in hundreds of people across two continents. Once the casting was complete, we created a wall of photos, pins, and string that would make any conspiracy theorist proud. We mixed and matched people into different spots to make sure the 162 spots would feel both diverse and relatable to anyone who happened to see multiple spots in a row.

Tattoo

Open a tattooed man is straining to look at something on his back.

MAN: Alexa, how do you spell 'eternal'?

ALEXA: Eternal is spelled E-T-E-R-N-A-L

A look of horror crosses his face as he turns away from the mirror.

Cut to Echo Dot

MAN: Alexa Where is the nearest tattoo removal?

Super: #JustAsk

Tag: All-new Echo Dot

Baby Stats

Shot of a man wiping his face dry with a towel.

MAN: Alexa, tell Baby Stats, that Brian went pee again.

ALEXA: Okay.

Cut to Echo Dot

Super: #JustAsk

Tag: All-new Echo Dot

Poison Oak

Open on a kid proudly holding up a scary-looking plant.

KID: Mom look what I found!

MOM: Awww Than… Alexa, Wikipedia poison oak."

ALEXA: Poison Oak is a woody vine that can cause rashes

Cut to Echo Dot

Super: #JustAsk

Tag: All-new Echo Dot

KID: Aren’t they pretty?

Fire Extinguisher

Open shot of a man spraying a fire extinguisher into a closet to put out an unseen flame. We hear a fire alarm ringing in the background. He stops spraying.

MAN: "Alexa, ask 1-800-flowers to order Tina roses."

Cut to Echo Dot

ALEXA: Okay.

Super: #JustAsk

Tag: All-new Echo Dot

Nail Clipping

A man is in bed reading. His wife clips her toenails on the edge of the bed next to him.

Clip. Clip. Clip. Clip.. We see him looks up as strained look crosses his face.

MAN: ""Alexa, ask Mindfulness for a minute meditation.""

Cut to Echo Dot

ALEXA: Okay.

Super: #JustAsk

Tag: All-new Echo Dot

Parrot

Open on a tight shot of a Parrot sitting in a cage.

PARROT: “Alexa, order crackers.”

Cut to a wide shot of the Parrot in its cage.

ALEXA: Okay.

Cut back to the tight shot of the Parrot.

PARROT: Alexa ask Winebuddy what goes with crackers? "

Cut to Echo Dot

ALEXA: I’d recommend a Pinot Noir.

Super: #JustAsk

Tag: All-new Echo Dot