The film is a collection of 6 ten-second short stories. Each one involves someone in a peculiar or unique situation that requires them to seek an answer or request from a voice-activated device. For example, the first story features a young girl giving her mom “flowers”. The mom appreciates the gesture until she notices these may not be flowers after all and asks the device to describe poison oak. The little girl smiles proudly while scratching a small rash on her cheek. While each 10-second spot moves quickly, we treated each one as its own story, with a beginning, middle and an end that will hopefully surprise you.

Shown are 6 of a total 162 spots filmed. The majority of these short stories will be easy for anyone from any background to understand. Each spot features a voice-controlled device that allows users to control smart-devices such as lights or temperature, listen to music, or answer questions.

Poison Oak

Open on a kid proudly holding up a scary-looking plant.

KID: Mom look what I found!

MOM: Awww Than… Alexa, Wikipedia poison oak."

ALEXA: Poison Oak is a woody vine that can cause rashes

Cut to Echo Dot

Super: #JustAsk

Tag: All-new Echo Dot

KID: Aren’t they pretty?

Fire Extinguisher

Open shot of a man spraying a fire extinguisher into a closet to put out an unseen flame. We hear a fire alarm ringing in the background. He stops spraying.

MAN: "Alexa, ask 1-800-flowers to order Tina roses."

Cut to Echo Dot

ALEXA: Okay.

Super: #JustAsk

Tag: All-new Echo Dot

Nail Clipping

A man is in bed reading. His wife clips her toenails on the edge of the bed next to him.

Clip. Clip. Clip. Clip.. We see him looks up as strained look crosses his face.

MAN: ""Alexa, ask Mindfulness for a minute meditation.""

Cut to Echo Dot

ALEXA: Okay.

Super: #JustAsk

Tag: All-new Echo Dot

Tattoo

Open a tattooed man is straining to look at something on his back.

MAN: Alexa, how do you spell 'eternal'?

ALEXA: Eternal is spelled E-T-E-R-N-A-L

A look of horror crosses his face as he turns away from the mirror.

Cut to Echo Dot

MAN: Alexa Where is the nearest tattoo removal?

Super: #JustAsk

Tag: All-new Echo Dot

Baby Stats

Shot of a man wiping his face dry with a towel.

MAN: Alexa, tell Baby Stats, that Brian went pee again.

ALEXA: Okay.

Cut to Echo Dot

Super: #JustAsk

Tag: All-new Echo Dot

Parrot

Open on a tight shot of a Parrot sitting in a cage.

PARROT: “Alexa, order crackers.”

Cut to a wide shot of the Parrot in its cage.

ALEXA: Okay.

Cut back to the tight shot of the Parrot.

PARROT: Alexa ask Winebuddy what goes with crackers? "

Cut to Echo Dot

ALEXA: I’d recommend a Pinot Noir.

Super: #JustAsk

Tag: All-new Echo Dot