The film begins with Amazonians in the office celebrating Alexa’s new beautiful form factor, the recently launched Echo, while one female executive imagines what other beautiful forms Alexa could live inside of…. like say the handsome, empathetic, globally adored male celebrity Michael B. Jordan, as a bus drives by with a promo for his new Prime Video film, Without Remorse. As she imagines what it would be like for Alexa to live inside of Michael B. Jordan, the kind of guy who listens and really cares, we see Michael’s Alexa meeting all of the needs of our heroine as she navigates her day in our spot – creating a shopping list, cooking, turning on the sprinklers, dimming the lights – with some inevitable awkward moments provided by her husband.

• The spot features the new Echo device, which launched in the US in September 2020 and represents a new, sphere-like design for the Echo which was previously cylindrical.

• Casting of Michael B. Jordan provided an opportunity for us to highlight his new Prime Video film, Without Remorse, which will be launching on April 30th, the kick-off to a broader partnership between Amazon and Michael’s production company, Outlier Society.

• The blue rings in Michael’s eyes in the spot are representative of the blue rings that light up across Echo device when the ‘Alexa’ wake word is used.

• Michael B. Jordan was named ‘Sexiest Man Alive’ by People Magazine in 2020.

• The audiobook that Michael is reading to our heroine at the end of the spot is If Beale Street Could Talk, a celebrated 1974 book and 2018 film of Black American fiction, about love in the face of injustice.