Entertainment Lions For Music > Music Content
FREENJOY, Los Angeles / TOP DAWG ENTERTAINMENT / 2018
Overview
Credits
CampaignDescription
ALL THE STARS" follows a photographically spiritual journey of Kendrick Lamar returning to African to explore its history and culture. This journey takes him through various African peoples, subcultures, textures, and environments - a visual statement on the value of love, heritage & homeland.
Execution
The director was given the track in November. He developed a treatment. From there the video was shot and post production was initiated. Finally, the video was released on Youtube on February 6, 2018.
Outcome
As of May 2nd 2018, the video has over 111 million views on Youtube.
Relevancy
"ALL THE STARS" follows a photographically spiritual journey of Kendrick Lamar returning to Africa to explore its history and culture. This journey takes him through various African peoples, subcultures, textures, and environments - a visual statement on the value of love, heritage & homeland. The visuals are accompanied by musical track that makes it relevant for Entertainment Lions for Music.
Strategy
Make a compelling music video that explored and brought to life African art, textures, and people.
Synopsis
This video was a promotional tie in with Disney’s film Black Panther for the Black Panther Soundtrack.
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