Radio and Audio > Radio & Audio: Sectors
HEARTS & SCIENCE, New York / PROCTER & GAMBLE / 2018
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Getting kids to prioritize their health with a radio show sounds quaint at best and stodgy at worst. Yet "Chompers" capitalized on advancements in audio consumption to accomplish that very thing, putting an inventive, kid-friendly spin on an old-school craft. To make episodes as accessible as possible, "Chompers" permeated the streaming audio marketplace to ensure maximum baseline listenability integrating with Amazon's Alexa. Through adventurous stories, fun facts, silly jokes, and original songs, “Chompers” built a rapport with families and helped create tangible lasting benefits: better brushing habits day and night.
Our “Animal Week Night Story” episode picked up where the morning one left off, and Drake, a snake who accidentally flew to Antarctica, meets a band of friendly penguins. When Drake drifts out to sea on an ice floe, his new friends push him back to shore, and he retrieves his map and flies home safely.
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“Chompers” Animal Week – Fiction - Night
Chompers is sponsored by Crest Kids
THEME IN
Hey! Welcome back to Chompers! Your morning and night toothbrushing show.
Tonight we’re finishing the story of Drake the Snake. (SFX PLANE) He’s a snake PILOT, and he’s lost in Antarctica. (SFX WIND) Drake has met some penguins … and they’ve all just watched as his map -- his only hope of getting home -- has been blown up and over a hill by the wind.
Pick a side on the top of your mouth. Make sure you’re brushing the inside, outside, and the chewing side of each tooth.
3...2....1… BRUSH!
THEME OUT
(SFX RATTLE)
A LITTLE WIZARDRY
Drake slithered up the hill and from the top, he could see . the penguins had flopped onto their bellies to slide down and CHASE THE MAP. They were trying to help!
One by one, the penguins crashed head first into the snow, their penguin feet sticking up in the air, and flipping and flapping! (SFX SWISH/SFX BOMB WHISTLE/SFX CRASH/ SFX TWANG)
Drake flopped onto his belly too, following the penguins down the hill (SFX SWISH/SFX WHIRL)
Switch to the other side of the top of your mouth. Make sure to brush all the way to the back.
As Drake and the penguins wiggled out of the snow, they heard a ferocious cracking sound. (SFX CRACK)
MUSIC OUT
THE MAGIC FOREST
The ground began to quiver and shake. (SFX EARTHQUAKE) The penguins looked at Drake:
(SFX SQUAWK)
Drake looked at the penguins.
(SFX HISS/SFX RATTLE)
What was going on?
And then Drake and the penguins and realized -- they were standing on ICE! (SFX CRACK/SFX SPLASH) And their crash landing must have cracked it!
MUSIC OUT
Time to switch your brushing to the bottom of your mouth. Make sure you’re brushing each tooth, the whole tooth -- but not too hard.
THE MAGIC FOREST
(SFX WIND/SFX WAVES) Drake and the penguins were now on an ice island … surrounded by FREEZING cold water -- and they were floating in the opposite direction of his map!
But the penguins were on the case!
[PENGUIN SFX]
One by one, they JUMPED into the freezing cold water. Of course! Penguins don’t mind cold water at all!
Switch your brushing to the other side of the bottom of your mouth. Keep making those brushing circles all over each tooth!
The penguins dipped under the ice island, and as a team, began to push it through the water!
The island gently floated back to the mainland … and Drake slithered off to grab his map.
The penguins had saved the day!
MUSIC OUT
Drake thanked them as he jumped back into his plane, waving goodbye to his new friends.
THEME IN
You’ve done a great job brushing. We’ll see you tomorrow, with a Tasty new episode of Chompers.
Sleep well, and 3 - 2 - 1 SPIT!
THEME OUT
(SFX RATTLE)
Chompers is sponsored by Crest Kids, your family’s source for healthy, beautiful smiles for life. Chompers is also available for Amazon Alexa
Just Say: “Alexa, Start Chompers”
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