Radio and Audio > Radio & Audio: Sectors

GROSS RIDDLE - NIGHT

HEARTS & SCIENCE, New York / PROCTER & GAMBLE / 2018

CampaignCampaign(opens in a new tab)
Case Film
Presentation Image
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Getting kids to prioritize their health with a radio show sounds quaint at best and stodgy at worst. Yet "Chompers" capitalized on advancements in audio consumption to accomplish that very thing, putting an inventive, kid-friendly spin on an old-school craft. To make episodes as accessible as possible, "Chompers" permeated the streaming audio marketplace to ensure maximum baseline listenability integrating with Amazon's Alexa. Through adventurous stories, fun facts, silly jokes, and original songs, “Chompers” built a rapport with families and helped create tangible lasting benefits: better brushing habits day and night.

In our “Gross Week - Night Riddle” episode, we dove into all things sticky, slimy, and stinky, and engaged kids with a pair of riddles about two different animals: hippos and cockroaches. Then we served up a few fun (and decidedly gross) facts, like hippos’ tail dexterity and how cockroaches love to feast on garbage.

EntrySummary

N/A

ScriptInEnglish

“Chompers” - Gross Week – Riddle - Night

Chompers is sponsored by Crest Kids

THEME IN

Welcome back to Chompers, your morning and night toothbrushing show!

It’s gross week on Chompers so we’ve been learning about all sorts of slimy, stinky, sticky, icky GROSS stuff.

Tonight, we have an answer to the riddle we gave you this morning.

But first, pick a side on the top of your mouth and get ready to brush the inside, outside, and chewing side of EACH of your teeth.

3,2,1 brush!

(SFX FART)

Here’s that riddle from this morning:

I’m heavier than a piano

With skin that’s thick and rough

I swim in African rivers

And only eat green stuff

What animal is this?

KID GANG: A HIPPOPOTAMUS

(SFX HIPPO)

Hippopotamus

SAFARI SUNRISE

Hippos are one of the biggest creatures on earth, and mostly hang out in the rivers and lakes of Africa.

Switch your brushing to the other side of the top of your mouth. Make sure not to brush tooooo hard though.

So why are we talking about hippos during GROSS week?

It’s because hippos have a yucky habit of flinging their POOP. (SFX SPLAT)

Hippos like to use their tails to fling poop at each other. When a hippo starts to poop, it will shake its tail back and forth, spraying poop everywhere. (SFX YUCK!)

Switch your brushing to the bottom of your mouth, and make sure you’re reaching allllllll the way back to your molars!

Ready for another riddle? Here we go!

Giant, small or Hissing

This bug is quite the pest

They love to eat up garbage

And your kitchens they infest

(SFX QUIZ)

KID GANG: COCKROACH

YOUNG AND CAREFREE

Cockroaches are bugs that can eat almost anything. That’s why they love trash; Cockroaches can eat rotten food, toothpaste, even glue.

Switch to the other side of the bottom of your mouth and keep brushing in circles on each tooth!

Cockroaches also have super strong bodies., Touch your elbow. Feel the hard bones there? (SFX XYLOPHONE) Imagine if instead of having bones INSIDE, your whole body was covered with bones on the outside,(SFX XYLOPHONE)

That’s what a cockroach has -- it’s called an exo-skeleton. (SFX HUH?) Exo means “on the outside”, And skeleton means your bones.

Exo-skeleton means “a skeleton on the outside.”

NIGHT THEME

You’re all done brushing! But come back to Chompers tomorrow for more gross stuff

Now, 3, 2, 1 spit!

(Fart SFX)

Chompers is sponsored by Crest Kids, your family’s source for healthy, beautiful smiles for life. Chompers is also available for Amazon Alexa

Just Say: “Alexa, Start Chompers”

More Entries from Other FMCG in Radio and Audio

24 items

Grand Prix Cannes Lions
SOCCER SONG FOR CHANGE

Corporate Social Responsibility (CSR) / Corporate Image

SOCCER SONG FOR CHANGE

AB INBEV, OGILVY CAPE TOWN

(opens in a new tab)

More Entries from HEARTS & SCIENCE

24 items

Silver Cannes Lions
THE TALK

Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content

THE TALK

PROCTER & GAMBLE, HEARTS & SCIENCE

(opens in a new tab)