Radio and Audio > Radio & Audio: Sectors

ANIMALS STORY - MORNING

HEARTS & SCIENCE, New York / PROCTER & GAMBLE / 2018

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Getting kids to prioritize their health with a radio show sounds quaint at best and stodgy at worst. Yet "Chompers" capitalized on advancements in audio consumption to accomplish that very thing, putting an inventive, kid-friendly spin on an old-school craft. To make episodes as accessible as possible, "Chompers" permeated the streaming audio marketplace to ensure maximum baseline listenability integrating with Amazon's Alexa. Through adventurous stories, fun facts, silly jokes, and original songs, “Chompers” built a rapport with families and helped create tangible lasting benefits: better brushing habits day and night.

In our “Animal Week Morning Story” episode, we introduced Drake, a snake who loves to fly his plane all around the world. In this episode, Drake gets lost and ends up in Antarctica, and the episode ends on a cliffhanger: Drake’s map blows away in the wind, and without it, he can’t get home.

ScriptInEnglish

“Chompers” - Animal Week Day – Fiction - Day

Chompers is sponsored by Crest Kids

THEME IN

Good morning! It’s time for Chompers! Your morning and night toothbrushing show!

Today we’re going to tell you a STORY. But first, let’s get brushing!

Start on the top of your mouth, on one side. Make sure your brushing reaches all the way to your back teeth.

3…

2…

1…

BRUSH!

DUCK SFX

THEME OUT

[WIND BLOWING]

FAIRYTALES AND FLOWERS

Normally, Drake the Snake was an EXCELLENT pilot. Yeah -- that’s right! A SNAKE, who flies planes!

[DREAM SFX]

But today Drake was in a pickle. He’d gotten lost flying his plane, and found himself in an unfamiliar, cold, and snowy place. (SFX WIND) So he set out to figure out WHERE he was.

Switch your brushing to the other side of the top of your mouth. Make sure to brush the front, back AND the chewing part of each tooth.

Drake unbuckled his seatbelt [SFX SEATBELT/SFX DOOR OPEN] and jumped out of the cockpit of the plane.

He slithered up a snowy hill [SFX SNOW CRUNCH] and looked out as far as he could see. [SFX STRETCH] But he couldn’t see any other snakes.

What Drake could see from the top of the hill was PENGUINS. [SFX AMBIENT PENGUINS] To his left: penguins. To his right: more penguins.

But no snakes!

Time to switch your brushing to the bottom of your mouth. Keep on brushing, but don’t brush too hard!

FAIRYTALES AND FLOWERS

Then Drake remembered he’d heard of a very cold place like this before. No snakes, but lots of penguins. ANTARCTICA! Drake was in Antarctica.

MUSIC OUT

A penguin waddled over to welcome Drake.

PENGUIN SFX

FAIRYTALES AND FLOWERS

Drake felt relieved -- maybe the penguin could give him directions home!

DRAKE: HISS/RATTLE

But the penguin’s response

PENGUIN: SQUAWK

Didn’t make any sense to Drake.

MUSIC OUT

Switch to the other side of the bottom of your mouth. Make circles with your brush and be sure to cover every tooth!

FAIRYTALES AND FLOWERS

Drake needed a minute to think. So he slithered back to his plane.

And as he did, he noticed something he’d forgotten about . . . his map!

ZIG ZAG

Drake was excited! But just as he pulled open the door of his plane (SFX DOOR) a cold blast of Antarctic wind (SFX WIND GUST) swept through the cockpit, (SFX FLAPPING PAPER) picked up the map and blew it out of sight, over the heads of the penguins.

What was Drake going to do now?

MUSIC OUT

[SFX DUN DUN DUN]

THEME IN

Find out if Drake’s map makes it back to him, when you come back for more Chompers tonight. And don’t forget to 3 - 2 - 1 SPIT!

THEME OUT

(SFX SQUAWK)

Chompers is sponsored by Crest Kids, your family’s source for healthy, beautiful smiles for life. Chompers is also available for Amazon Alexa

Just Say: “Alexa, Start Chompers”

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