We create a new product that blends the best of traditional reading and the best

e-book, to encourage the sale of Samsung mobile devices. To achieve higher sales and taking advantage of BackBook, we have create a unique and exclusive collection of Classics of the Literature that you could get with the purchase of a product from the range Galaxy, a promotion that allows the brand entering a new market, the lso e-readers market and generate unique content.

A promotion that communicates the benefit of unknown "reading mode" through a new product/format, since we develop the promotion into something more than a method of sale, we manage to give a new value to the brand devices, becoming something more than smartphones, also becoming e-readers.

The customer is faced with a problem:their mobile devices have a read mode that very few people know or use,thus missing an opportunity in the market for e-readers.It enables us to promote this way in a different way, providing a value to the user.Entering the market e-readers, we are faced with one major problem:e-books offer many advantages butpeople still missing things of traditional reading. To solve this, we wanted to return the magic of reading, which had removed the digitization.That´s how we decided to include QR/NFC technology in a classic book format,to give the user the best of both worlds.

The most importantly if that we were able to give added value to the brand’s mobile devices.

Furthermore, we increased Galaxy Note 4 sales by 42%, and over 10,000 books were downloaded.

To create a new product that solves a market need (rivalry between traditional books and e-books) to communicate the benefit of another product, makes both the brand and the main product itself, to take force, since they generate value and get the user to reinforce the message:"Samsung devices boast a read mode, therefore I do not need an e-reader".

We implement the promotion both in physical Samsung stores and on its official website.

We launched the communication in February and continued until the end of March.