A man is calling into the post office to track a parcel. Because of the misinterpretations that sometimes occur over the phone, people ofter represent letters in names and tracking codes with words like "Alpha" for "A", "Boston" for "B" etc, to make sure the person on the other end understands each letter correctly. So the customer begins by reading the tracking number normally at first: "It's B for Boston...". But as he continues, the words he uses get a bit more complicated: "...S for solstice, R for rhubarb. C for cephaloped, Z for zinciferous..." The post office employee, completely un-shocked by his immense vocabulary, continues to search for his information, until she has to confirm that the final letter of the code is "D, for diachronic". To them this is normal; that's because they're obsessed. Hooked. Addicted. To Aworded, the app for word lovers.

In most of the english-speaking world (and the western world in general), when someone is trying to relay a complicated name or code containing letters, especially when over the phone, they employ a simple technique to assure that the person they're talking to understands the spelling correctly: "B for Boston" (or B as in Boston), "C for car" and so on. These usually tend to be simple and short words, but for a player of Aworded, who has much more complex words on their mind, "B for Bronchitis" and "C for "Cornucopia" may be the norm.

Aworded (called "Apalabrados" in Spanish-speaking countries) is a "Scrabble-like" gaming app that challenges users to compete against one another to create the longest and most complex words possible out of a given group of letters.

Post Office Employee: "Post office, how can I help you?"

Caller: "Hi, yeah, I´d like to track a parcel."

Post Officer Employee: "Great. Can I have the tracking code please?"

Customer: "Yes, umSure, it’s B for Boston. S for solstice, R for rhubarb. C

for cephalopod, zinciferous, five, nine, D."

Post Officer Employee: "T?"

Customer: "No, D. D for diachronic."

Post Officer Employee: "OK, thank you. One moment please"

Voiceover: "Obsessed...hooked...addicted...Aworded. The game for word lovers. Download it now on the App Store and Google Play.”