A police officer has just pulled over a vehicle and he is calling in the plate numbers to the dispatch. Because of the interference that sometimes occurs over the radio, police officers ofter represent letters in names and license plates with words like "Alpha" for "A", "Bravo" for "B", etc. He begins normally, describing the plate in this manner: "Tango, Zulu, 4427..." but as he continues, the words he uses get a bit more complicated: "...cornucopia, leper, scotoscope...". Completely un-shocked by his astonishing vocabulary, the dispatcher repeats the plate, to confirm, in a manner even more verbally acrobatic: "Turpentine, zoetrope, 4, 4, 2, 7, circumcision, Lilliputian, Sarcophagus." That's because they're obsessed. Hooked. Addicted. To Aworded, the app for word lovers.

In most of the english-speaking world (and the western world in general), when someone is trying to relay a complicated name or code containing letters, especially when over the phone, they employ a simple technique to assure that the person they're talking to understands the spelling correctly: "B for Boston" (or B as in Boston), "C for car" and so on. These usually tend to be simple and short words, but for a player of Aworded, who has much more complex words on their mind, "B for Bronchitis" and "C for "Cornucopia" may be the norm.

Aworded (called "Apalabrados" in Spanish-speaking countries) is a "Scrabble-like" gaming app that challenges users to compete against one another to create the longest and most complex words possible out of a given group of letters.

Policeman: "Dispatch, this is 334, I’m requesting information on a vehicle."

Dispatch: "Dispatch here, go ahead."

Policeman: "It's a late model blue sedan, plate number: Tango, Zulu, 4, 4, 2, 7, cornucopia, leper, scotoscope."

Dispatch: "Received 334, to confirm: Turpentine, zoetrope, 4, 4, 2, 7, circumcision, Lilliputian, Sarcophagus."

Policeman: "Affirmative."

Dispatch: "Ok 334, just a second while I get the info."

Voice over: "Obsessed...hooked...addicted...Aworded. The game for word lovers. Download it now on the App Store and Google Play.”