Product Design Lions > Electronics & Entertainment

BAIDU KUAISOU

BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) , Beijing / BAIDU / 2015

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Overview

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Overview

BriefExplanation

Food safety and their personal diet health has become a major concern in people's lives.

We intend to adapt “search” into an interactive experience for mass consumers to measure and accumulate food data with its hadoop analysis capability, meanwhile, it will help Baidu to improve on intellectualizing the function of searching and bring in practices in the field of hardware production.

The smart chopsticks can test the quality of edible oil (whether the oil has been used for many times), the food's temperature, and salinity.

We will enter into a market that concentrates on food safety and diet health.

ClientBriefOrObjective

Food safety and their personal diet health has become a major concern in people's lives.

We intend to adapt “search” into an interactive experience for mass consumers to measure and accumulate food data with its hadoop analysis capability, meanwhile, it will help Baidu to improve on intellectualizing the function of searching and bring in practices in the field of hardware production.

The smart chopsticks can test the quality of edible oil (whether the oil has been used for many times), the food's temperature, and salinity.

We will enter into a market that concentrates on food safety and diet health.

Execution

We insert sensors that detect oil temperature and salinity into the chopsticks. At the same time, we integrate micro-chip, Bluetooth, heat-resistant battery charging system into the chopsticks. We use bamboo as its exterior material and ceramic sensor to ensure its permanent water-proof and heat-resistant features.

We will use this high-technology smart chopsticks to present Baidu's future-oriented brand image.

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