Hundreds of thousands of girls play baseball when they’re little. But as girls approach their tween and teen years they start to be excluded on the diamond. Many are told it’s time for them to switch to softball, leading to disappointment, lowered self-confidence, and lowered ambition among these girls. Others persist and join boys’ teams, where they often face ridicule and reduced playtime. In the USA it’s common for people to think that boys play baseball and girls play softball. But in fact many girls prefer baseball and are just as good as their male counterparts

A multi-disciplinary awareness campaign:

A video that Baseball for All can share online, in donated media, and with potential donors.

Backdrop: We attended a Baseball for All National Tournament and captured footage of the girls in action.

Soundtrack: We secured gratis rights to use John Fogerty’s “Centerfield,” a song that millions of Americans associate with their earliest memories baseball, and asked the girls to recite the lyrics, bringing new meaning to the phrase: “Put me in coach.”

The result was a powerful film the would tug at the heartstrings of anyone who’s ever set foot inside a baseball stadium.

Secondary video consisting of more in-depth interviews with the founder of Baseball for All and some players.

Redesigned and modernized website –we developed a fresh look, as well as a CMS for keeping track of sign-ups, and increased the prominence of calls for donations.

New logo & branding

Social media

We garnered almost 15 million total impressions and almost 250,000 social media impressions (as of January 15, 2017). And 500 new players have joined the Baseball for All community. Multiple tournaments are in the works for 2017.

Even more awareness:

• A coach from Australia signed up, saying they wanted to help create opportunities for international girls baseball events.

• The founder has been invited to speak at a girls baseball forum in Pakistan

• Baseball for All was named as a finalist for the $125,000 Lids Tip the Hat grant. Founder Justine Siegal credited the video & campaign with giving Baseball for All the legitimacy to be recognized.

Tap into people’s emotional connection with baseball, and break through on behalf of girls who want to play.

Letting girls play is the right thing to do, but there’s also legal backing: Title IV grants girls the right to a fair tryout for any baseball team that uses public resources. Information and assitance are available to families on the Baseball for All website, which is another reason we want to drive people there.

Increase awareness of Baseball for All’s existence and mission. The campaign must encourage coaches to form girls’ teams, and it must inspire young players and their parents to get involved with us and share their stories. Finally as a nonprofit organization we need to increase overall awareness of our cause.

Key performance indicators:

Sign-ups on BaseballforAll.com

Overall media impressions

Social media impressions