Health and Wellness > B: Education & Services

THE BABYSITTER YOU DON'T WANT TO BE

BBDO ATLANTA, Atlanta / RED CROSS / 2014

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

Audience

Target audience: Teens

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Red Cross wanted to promote its other areas other than disaster relief & first aid.

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We wanted to help teenagers understand that while babysitting, many things can go wrong. The best way to prepare for this important responsibility, and avoid making mistakes, is to take the online babysitting course, offered by the Red Cross.

If you're a babysitter who's screwed up, the worst part is that dreaded moment when you have to face the music and fess up to the parents. Don't be that babysitter.

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