Social and Influencer > Craft
BBDO ATLANTA, Atlanta / RECREATIONAL EQUIPMENT / 2013
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The REI 1440 Project was created to help outdoor enthusiasts share their love of outside. The core of the site is an interactive timeline that uses personal photography to represent every single minute spent outdoors. The site is able to read the time-stamps embedded in each photo and place it accordingly. Our ultimate goal is to fill every single minute of this virtual 24-hour day with photography representing our collective love of outside.
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