The Film is Fragile short is the riveting tale of a chase against time and film burn.

Compiled with multiple films representing all of filmmaking from vintage black and white to indy features amongst some of British cinema’s most iconic shots, all connected together editorially as one story.

As our protagonist flees we see the ever growing malevolent force revealed as degradation and film burn and consume this collection of iconic films.

From vintage black and white to modern digital blockbusters, no story is safe from the devastating effects of neglect.

Film Is Fragile was screened on the opening night of the BFI London Film Festival’s screening of the vintage classic ‘Shooting stars’.

Capturing the attention of filmmakers, celebrities, press and loyal film fanatics who congregate annually for the unveiling of that years crop of the best of international cinema.

This elite gathering is targeted for their passionate investment in film.

Film Is Fragile was screened on the opening night of the BFI London Film Festival’s screening of the vintage classic ‘Shooting stars’.

Capturing the attention of filmmakers, celebrities, press and loyal film fanatics who congregate annually for the unveiling of that years crop of the best of international cinema.

This elite gathering is targeted for their passionate investment in film.

They are both the opinion leaders and the fanatical evangelists for film making.

BFI is a thought-provoking new film supporting the organization and its mission to protect the national film archive.

To highlight how ‘Film is Fragile’, the creative sees clips from classics and cult favourites cut together as if the stars are running from an unseen terror that’s slowly dissolving their reality.

The film was be shown during the BFI London Film Festival at BFI Southbank and appears on a range of online platforms.

The British Film Institute is a charitable organisation, using Lottery funds, public support and donations to fund its film archiving.

Created to highlight the importance of film preservation and the need for public support, the spot is a chase sequence created from scenes sourced from iconic films. Our protagonist is pursued by a growing force of film burn and degradation.

The range of clips used references the category of film making.

The destruction of film represents more than the ruin of celluloid, but one of man’s most powerful forms of storytelling that is being threatened.

The BFI looks after one of the most important collections of film in the world - films from as early as 1895 to the latest British features just released in cinemas. But film is fragile.

And restoring and preserving it is expensive.

The objective of the project was to bring this idea to life.

The spot was aimed to target film-lovers to aid in continuing this culturally important work.

In addition the objective was to educate about fragility of film as well as Raise funds and support for the BFI’s film restoration efforts.

By reappropriating famous films BFI tell a broader story about the threat to filmmaking.