In this powerful, atmospheric and futuristic ad for Audi's new RS3, the R8 is seen giving birth to the new sleek model in a mechanical birth chamber, merging the synthetic and organic world.

Everything in this commercial is 100% CG and photo-real. Every single pixel of this 110 second film was computer generated.

The team of artists pushed the boundaries of VFX, carefully crafting both cars and the surrounding environment entirely in CG over the course of just nine weeks to help create a powerful, mechanical and organic spot.

The VFX team were involved at every stage of the project from concept and previs to the final execution, creating a 100% photo-real environment and cars entirely from scratch.

Every single component of the cars was precisely created in CG using CAD data. The distinctive chamber environment was then modelled and rigged in meticulous detail along with the CAD cars in Maya, before each shot was animated, bringing the CG images to life.

The dark atmospheric tone of the film was then enhanced in the grade by the colourist, who worked to ensure that the images flowed seamlessly and retained as much detail as possible.

We have created a ground breaking project that pushes the boundaries of creativity and craft in animation, bringing the new Audi RS3 to life.