Film Craft > Film Craft
MILL+, London / EVIIVO / 2015
Overview
Credits
BriefExplanation
This musical film tells the story of an everyday city goer, caught in a rut, dreaming of a 'better' life without stress and responsibility. Unhappy and desperate for change, the protagonist (personified in the Eviivo button logo) eventually embarks on a quest to set up a rural B&B, enlisting the help of Eviivo, a booking management site.
Execution
The team was tasked with creating a fully animated three minute film to promote Eviivo, the highly regarded online booking authority for the bed and breakfast industry.
From character design, animation and the script writing, all the way through to the song writing - the team was involved at every stage of this project, delivering a charming and wonderfully humorous piece of design, animation and music writing.
After writing the song and lyrics, they embarked on creating a 3 minute fully CG animated sequence, full of character animation, ample scenes and particle simulation.
The team involved completed the project over several months. The entire film was created in Cinema4D using vRay as a render engine, with the artists using 3D as well as cell animation to bring the piece to life.
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