Billie Eilish: The World’s A Little Blurry tells the coming-of-age story of the singer-songwriter and her rise to global superstardom. The documentary offers an intimate look at this extraordinary teenager’s journey navigating life on the road, on stage, and at home, while writing, recording and releasing her debut album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? Eilish set the record in for Apple Music’s most pre-ordered album. In December 2019, Eilish received top honors for Global Artist of the Year, Top Album of the Year and Songwriter of the Year at the first ever Apple Music Awards.

To celebrate the release of the Apple Original Film, Billie Eilish: The World’s A Little Blurry, Apple TV+ streamed a live pre-show conversation and performance featuring Billie Eilish, brother/producer Phinneas O’Connell, and Apple Music’s Zane Lowe from an iconic venue in Los Angeles. The pre-show also featured clips that teased the soon to be live documentary film, as well as an interview with award-winning director, RJ Cutler.

The goal of this live experience was to bring together the many worlds and sides of Billie Eilish, and highlight her evolution from teenager to super stardom, paralleling the journey seen in the feature film. The experience featured a live performance followed by a Billie Eilish and Zane Low interview. There was also an exclusive interview with RJ Cutler and Zane Lowe featuring clips from the film to tease Billie’s journey to super stardom for devout fans and target audiences alike.

The goal of this live pre-premiere event was to not only drive buzz and engagement around the film launch to generate conversation amongst super fans, key press, talent and influencers, but to also drive the target audience of young viewers and Billie fans into the Apple TV+ service to watch the film and discover the entire Apple Originals slate. Press coverage, social media countdowns and digital promotions built high anticipation and awareness of the event. Additionally, influencers received at home watch-kits including items hand selected by Billie to enhance their viewing experience and participate in the event.

The festivities kicked off on February 25, 2022 at 6pm PT / 9pm ET, and the event was available to stream for free through the Apple TV app, Apple Music app, and Eilish’s own YouTube channel. Immediately following the event, “Billie Eilish: The World’s A Little Blurry” debuted on Apple TV+ for all subscribers. The event included an exclusive stripped-down performance by Billie Eilish, special video packages from the film, an interview with RJ Cutler, and an intimate conversation with Billie Eilish especially for her fans, all hosted by Apple Music host and DJ Zane Lowe.

Fans were thrilled with the live virtual premiere event that coincided with an early release of the film for super fans, immediately driving global viewership of the feature film on Apple TV+. Global media outlets drove the worldwide press coverage with a reach of 195 million and total engagement of over 1.16 billion impressions.