Our protagonist Dorothy is desperate to hold on to hope that her child, Jericho, is alive after discovering he was missing and presumably kidnapped at the end of the first season of M. Night Shyamalan’s thrilling series, Servant. The deeply emotional storyline explores feelings of devastation, loss, anxiety and claustrophobia in its sophomore season and our first teaser trailer of the campaign needed to reflect this and ask the question, “Where is Jericho?”

Dorothy is a nod to the Wizard of Oz character. She has retreated to a psychological escape room to avoid devastating truths. While Servant is set in Philadelphia, Dorothy’s burden of loss and guilt is universal. Our goal was for viewers to feel her desperation for answers and redemption as her world closes in.