Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realise towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black.

It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the colour black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired since the age of six months.

The film features blind Indo-Canadian poet and singer Jugpreet Bajwa. He's been blind since the age of six months, and is a singer and writer who became popular in India through a TV talent show. His positivity and perspective on blindness is refreshing and lyrical.

https://www.youtube.com/watch?v=9ZytQ94gavE&t=153s

Please do watch the casting video in the supporting materials.