Health and Wellness > Consumer Products Promotion
GREY INDIA, Mumbai / GILLETTE / 2020
Overview
Credits
Write a short summary of what happens in the film
The film is a ballad for those who fear the act of shaving, because of their sensitive skin. These otherwise brave men are ironically, afraid of the soreness of skin due to shaving. We see them in different situations, oddly enough, with foamed up faces. Be it a date, a meeting or even while doing the dishes; they fear shaving so much that they just can’t go through with it. They sing about how they can surmount any obstacle but shaving. They pray for a razor that understands their fears and gives their skin the love it deserves. The film sees these men form a brotherhood of sorts, as they band together because of their shared fear of shaving! The lyrics themselves double up as a witty product demo in disguise. The introduction of the product eventually changes this fear into an unequivocal love for shaving!
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