During the second, all Belgian museums and galleries had to close, as they were labeled as non-essential. It meant that the cultural sector in Belgium was suffering immensely. Being an ally to art and creativity in Belgium, we felt like Campari had to do something substantial. It was time for a story-doing approach that would once and for all prove Campari’s commitment to artistic excellence and self-expression in Belgium, which coincidentally is a subject our target audience feels very strongly about. If there hadn't been any support for the Belgian art scene, a whole generation of artistic heritage would have been lost.

When museums and galleries were closed during the second lockdown, Campari put 5 artists back to work and gave them a public exhibition.

We located 5 well-located bus shelter displays and upgraded them to pop-up art galleries, something that hadn’t been done before, so that people in Belgium could enjoy art in a safe and surprising way.