Cell phone use while driving is the cause of more and more accidents around the world.

LG, one of the leading smartphone manufacturers in the world, is aware of the importance of producing a change in the current situation we are facing on our roads.

A cell phone increases your chances of getting a date. But, if you use your cell phone when driving, you cut your chances to zero. The same thing happens when you use your cell to cash in on travel benefits or to look for a job on social media. Not using your cell phone while you drive is the first opportunity to make everything come true. We represented this with a boy and a girl who completely blend in with the road when, in reality, they are somewhere else.

A cell phone can save your life or it can kill you. Based on that observation, LG proposes a better use of its product; a responsible use of its product. The creative work seeks to capture people’s attention from a place where people feel comfortable; they seek engagement from a positive angle, in order to then transmit the message that we want to communicate.