Detroit’s creative, media, advertising, entertainment and production communities gather to celebrate the “best of the best” of their work over the past year. How do we represent this group. The client also wanted to recognize the recording artist Jack White, who saved the Masonic Temple, --a historic building in the city of Detroit where the awards ceremony was to be held --from ruin. The key objectives were to make it look cool, cutting edge, creative, and gorgeous.

The D Show was founded to celebrated the ideas, talent, and craft of advertising in Detroit. The D Show recognizes and rewards the best advertising, design, digital advertising, music production and more production and more from Detroit. The D Show intends to inspire and ignite the creative community while injecting some fun into the business and celebrating the unique brand of raw creativity that is produced in Detroit. Create a poster to invite and inform the creative community about this event. It will be used on the cover of the program and for other collateral advertising the event.

We wanted to create a poster that celebrates the nation's largest and most vital advertising club and embraces the vision and energizes our community to new heights, while promoting the power and value of advertising in the City of Detroit. We wanted to highlight our talent in the field of illustration. We used elements from the Masonic to inspire the illustration. The history of the building was important as was the fact that Jack White paid a king's ransom to save it for the city. It had to tell the story and also communicate the who, what, where and when.

The community loved the work. The event was sold out with more that 1400 people in attendance