CHIVAS 25 is the first luxury whisky invented by CHIVAS Brothers and launched in 1909 New York. It presents the original pioneering spirit and the legendary success of CHIVAS Regal together with history and fame. However, CHIVAS was lacking perceived prestige in China, and CR25 was not generating a halo effect to enable up-trade to the whole CHIVAS range.

What we did:

We opted for true innovation – both in concept and execution. We decided to create a short film for CR25.

The micro movie production involved as many as 200 people and 88 hours of shooting. The director weaves a dreamlike, lyrical love story into the narrative with picturesque settings at the magnificent Umaid Bhawan Palace in the desert capital of Jodhpur, India.