In the film we see seriously sick kids who are stuck in hospital or at home for long periods, take part in an emotive school choir performance of the iconic Simple Minds track Don't You Forget About Me. They aren't able to attend school because of their illness, but they join in the performance via bespoke 'See-Be' robot technology.

At the start of the film, we get a sense of the sick kids' sense of isolation but, intercut throughout the performance, we see them taking part in various lessons/activities, so we get the sense that this technology helps them stay part of their school community.

Up to 1.2 million children in Australia risk missing school due to physical or mental illness from days, to months, to years. Isolation from their school community and peers has significant long-term consequences - research shows that their learning, relationships and wellbeing suffer.

MissingSchool uses bespoke 'See-Be' technology to keep these sick kids connected with schoolmates in their classroom during extended absences. However, while MissingSchool provide hundreds of robots, thousands more are needed. Our brief was to grab the general public's attention, drive awareness of the situation, encourage the people to think about it, go to the website for more information, and donate.

The whole idea was built around the choice of track. The sentiment of Don't You Forget About Me was perfect for sick kids who are out of sight because they're stuck in hospital or at home for extended periods. For many of these kids, the isolation is more challenging than the disease itself. Having them sing the words Don't You Forget About Me was designed to be a direct and very difficult-to-ignore appeal from the kids themselves to broader society.

We also felt there was inherent, visceral power in taking a big, iconic rock track, stripping away the rock bluster and creating a deeply emotional version with simple instrumentation around piano and strings, and the children's voices as its core.

While Don't You Forget About Me was released in 1985 it remains an iconic, classic track, much-loved in Australia by people across multiple generations.