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DOUBLE BLESSING-FORTUNE
MATCH, Shanghai / OPPO / 2019
Overview
Credits
Overview
Write a short summary of what happens in the film
For the first time ever, OPPO united Chinese Gods with Western Gods to give double blessings. We created 9 scenario for the new year's celebration illustration and a few character along. So of course we don’t’ stop there and thinking what if we can make those character come alive and build a back end story to make it more interesting and break it out of a flat still image.
Wealth: Represent prosperity, move out of the picture and walk like beatles Abbey road.
Lucky: Lucky Chinese angels riding the magical fish playing with the western angels. Taking selfie and pictures.
Beauty: China beauty goddess Yang Guifei flirt with Aphrodite, battle of the beauty with selfie with beauty enhance OPPO.
We put together the East and west culture of celebration wishes and create a new fantasy that is timeless, genderless, dreamland that combine ancient history with modern technology.
Cultural/Context information for the jury
In China there are two New year to celebrate, a Western Jan 1 new year and a Chinese new year according to Chinese calendar which is a month apart but the way of celebration is totally different.
For the first time in the market, we combine those two New year celebration culture and celebrate together by combining the similar wishes but with different gods and different lucky charms. So we double the wishes, double the luck with one wishes.
We play with the ancient Chinese gods Wealth, Prosperity & Longevity mix with western pop culture, Ancient beauty goddess Yang Guifei pair with renaissance Aphrodite. Chinese angles Fuwa with western angels, Chinese Love god Yue Lao team with Cupid etc
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
The hypnotic back and forth camera movement(HCM)is the technique that draw the audience into the fantasy world of Double happiness. In the fantasy world, we need control the level of changes not to break the essence of traditional but also added a touch of modern. The color are choose to be antique painting alike but hints of vibrant to added the excitement and modern touch.
We can't really rely on a technology only to complete it. This requires a combination of craftsmanship, technology and patience. The whole production is extra-ordinary which we have to invent along cos no-one have done that with cross style, cross culture, cross different aesthetic quality. We have to literally photoshop retouch each frame to put it back together as stop motion. Then we use depth masks and camera movements in post-production to recreate the 3D effect.
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