Kuaishou is a short video platform that is infinitely close to the lives of ordinary people. It has always regarded paying attention to people's livelihood and serving the people as its own responsibility. Farmers are a very large user group of Kuaishou, and more and more farmers use Kuaishou short videos. At the same time, Kuaishou is also an important tool to spread knowledge and skills to the society, adhering to the vision of making society better.

In order to improve farmers' skills, sell their own agricultural products and change their poverty situation. Therefore, Kuaishou combines its own short video and technological advantages to provide a comprehensive set of rural MBA courses for rural entrepreneurs.

The 19th National Congress of the Communist Party of China put forward the comprehensive deployment and implementation of the rural revitalization strategy, and proposed to take the path of socialist rural revitalization with Chinese characteristics, make agriculture a promising industry, make farmers an attractive career, and make rural areas a beautiful home to live and work in peace and contentment.

As a short video live broadcast platform, Kuaishou is also an important tool for knowledge and skill transmission, which has attracted more and more farmers to use Kuaishou short videos. Kuaishou needs to give full play to its short video and technological advantages, provide rural entrepreneurs with more suitable growth soil for the development of the times and rural development needs, and comprehensively boost rural revitalization from talent, industry, culture, ecology, organization and other aspects.

MBA for Poverty is a business plan raised by kuaishou, which designs the individual courses for farmers with the actual situation of village-life in China.

With the help of Kuaishou courses online and offline, poor farmers have become the MBA students.

The MBA courses include brand building, logistics management, team management and live streaming for selling goods.

Kuaishou trains the ordinary farmers with its official courses to master the skill of selling goods through live streaming.

There are large amount of farmers in China who lives in poverty and unsalable agricultural products are the main problem of farmers' poverty.

Kuaishou, a live-streaming app with a traffic rate of 400-million users in most Chinese rural areas.Kuaishou believes that the live streaming on the Internet can not only provide entertainment, but also teach the ordinary farmers to sell goods online in order to change their poverty.

So Kuaishou designed online and offline MBA courses, including brand building, logistics management, team management and live streaming to help farmers for selling goods.

MBA for Poverty is a business plan raised by kuaishou, which designs the individual courses for farmers with the actual situation of village-life in China.

With the help of Kuaishou courses online and offline, poor farmers have become the MBA students.

The MBA courses include brand building, logistics management, team management and live streaming for selling goods.

Kuaishou trains the ordinary farmers with its official courses to maser the skill of selling goods through live streaming...

This campaign lasted for one year.

In 2019, more than 25.7-milion people received revenues from Kuaishou. Among them, 6.64-million people are from poor regions. One in every four people is an active Kuaishou-user in poor areas of China. Kuaishou has recorded more than 2.9 billion videos in impoverished national counties with more than 95 billion likes and 1,653.8 billion views.MBA for Poverty program allows millions of the most impoverished farmers to master a new business model, which is Internet Plus Agriculture.