Industry Craft > Art Direction
THE DOUBLE BLESSING-BLESSING
MATCH, Shanghai / OPPO / 2019
Overview
Credits
Overview
Cultural/Context information for the jury
In China there are two New year to celebrate, a Western Jan 1 new year and a Chinese new year according to Chinese calendar which is a month apart but the way of celebration is totally different.
For the first time in the market, we combine those two New year celebration culture and celebrate together by combining the similar wishes but with different gods and different lucky charms. So we double the wishes, double the luck with one wishes.
We play with the ancient Chinese gods Wealth, Prosperity & Longevity mix with western pop culture, Ancient beauty goddess Yang Guifei pair with renaissance Aphrodite. Chinese angles Fuwa with western angels, Chinese Love god Yue Lao team with Cupid etc…
Translation. Provide a full English translation of any text.
?:Blessing
?:Wealth
?:Longevity
?:Happiness
?:Beauty
?:Peace
?:Fortune
Tell the jury about the art direction.
We combine the eastern ancient aesthetic style with western gothic, renaissance style and merge them into a new style for this OPPO double happiness fantasy which is timeless. Open the eye of imagination yet lose the touch of ancient aesthetic and culture. Adding the digital element but not complete digitalize it and that is the trick.
We also push our imagination further by making traditional 2D painting come alive in depth and with reality touch. Not losing the painting feeling but added the dimension of interest in.
We can't really rely on a technology only to complete it. This requires a combination of craftsmanship, technology and patience. With breaking all the rules but not losing the traditional aesthetic culture and look. That is what make OPPO double new year fantasy world so Fantastic.
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