FANZINE

LEO BURNETT FRANKFURT, Frankfurt / LEO BURNETT / 2015

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Presentation Image

Overview

Credits

Overview

ClientBriefOrObjective

We needed a magazine to promote our work.

We wanted it to be flexible.

We wanted it to supply a visual doses that last longer than the usual A4-bound thing.

We wanted a journey through different layers and worlds of expertise and experience.

Execution

As we only had a small print run but an DIN A1 oversized magazine (open format)

we used Germany's largest digital press, with standard offset paper.

Outcome

The result is an oversized, multilayered, super flexible printed container of lovely stuff.

Relevancy

Leo Burnett-Laeufer is a boutique agency based in Berlin with a global network.

Our people centered design and innovation solutions create engaging brand experiences.

We are mad about design — for people.

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