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FILL IN THE THANKS

OGILVY INDIA, Mumbai / MONDELEZ INTERNATIONAL / 2021

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In India, there are millions of people who work tirelessly every single day to make other’s lives easier. Whether it’s cooking, cleaning or driving, we have people who help us out regularly. Despite this, we as a nation are not in the habit of saying ‘Thank You’ to others, for their help, especially, to those who work for us. Leading to India having one of the highest ratios of power distance, creating a huge gap between the haves and the have-nots.

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