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FIREWOMAN
REPUBLICA HAVAS , Miami / BANZA / 2023
Overview
Credits
Overview
Background:
Launch this new application, which is for investments in the stock market, where anyone can invest with very little money and in a very easy way.
Describe the Impact:
at some time, but this time starring ordinary people, a firefighter, a cyclist, a rapper, a nurse, a firefighter, etc.
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
There is a belief that to invest in the stock market, one has to have a suit and have a lot of money to be able to do it. This campaign wants to show the launch of an App that is so that anyone can invest in the stock market very easily and with very little money, what one carries in his pocket is enough. This app and this campaign try to bring stock market investments to people who never thought they could do it because they thought it wasn't for them.
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