Radio and Audio > Radio & Audio: Sectors
REPUBLICA HAVAS , Miami / BANZA / 2023
Overview
Credits
Write a short summary of what happens in the radio or audio work.
Hi Lili, surprise I’m gonna go see you for a few days
VO: Hillside Lodging: reservations +5492604307965
I’m looking forward to having some downtime, it’ll be good for me. What do you think Lili?
VO: Cloud Nine Haman & Spa. Beauty Needs, Products and Self Care. Book now,+54 9261361+1438
Let’s plan a quick trip together. It’s been 5 years since I saw you Lili
VO: Lake Mendoza Tours Enjoy everything Mendoza has to offer
I’m reserving a place to eat right now
VO: The Petite Market: Friendly & Fresh. Aristides & Granaderos and Viamonte
How exciting driving everywhere with you
VO: Cactus rent a-car auto rentals at low-cost WhatsApp+5491138237046
I miss you a lot Lili Can’t wait to spend our days together I have so much to tell you privately, Hello wait you’re not Lili? I’m sorry sir
VO: Costumes Clandestine15 years of dressing up Mendoza in costume 2612180406
Translation. Provide a full English translation of any audio.
Hi Lili, surprise! I’m gonna go see you for a few days.
VO: Hillside Lodging: reservations +54 9 260 430 7965
I’m looking forward to having some downtime, it’ll be good for me. What do you think, Lili?
VO: Cloud Nine Haman & Spa. Beauty Needs, Products and Self Care. Book now,+54 9 2613 61 +1438
Let’s plan a quick trip together. It’s been 5 years since I saw you, Lili!
VO: Lake Mendoza Tours - Enjoy everything Mendoza has to offer.
I’m reserving a place to eat ..right…now.
VO: The Petite Market: Friendly & Fresh. Aristides & Granaderos and Viamonte.
How exciting!...driving everywhere with you!!!
VO: Cactus rent-a-car: auto rentals at low cost. WhatsApp +54 9 11 3823-7046
I miss you a lot Lili. Can’t wait to spend our days together, I have so much to tell you… privately (says it softly, almost whispering) Hello, wait.. you’re not Lili? I’m sorry sir.
VO: Costumes Clandestine - 15 years of dressing up Mendoza in costumes. 2612180406
ANNCR: At Banza we create the space for everyone to make money. That's why all the businesses mentioned are real and located in the Province of MENDOZA, Argentina. Banza, the investment app where everyone can make a profit, invest and save. Banza.com.ar
Background:
Launch this new application, which is for investments in the stock market, where anyone can invest with very little money and in a very easy way.
Describe the Impact:
Banza is an investment APP where it gives space for anyone to invest and anyone to earn, for this reason, we take advantage of the silent spaces of the script, to fill them with services, businesses, or products where they could have free publicity and make them gain exposure and the consequence of that is to earn money. The businesses, services, and products that we hear in each execution are exclusive to the province where the radio was communicated. For each of the provinces, we made a specific script with real businesses, services, and products from that province, and that radio was only heard in that province and not in another.
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
What is particular about this idea is that the businesses, services, and products that we hear about are very small, they are not companies, they are neighborhood businesses, professionals, or people who practice a trade, etc. In order to say that anyone can invest and earn by investing very little money, we look for those businesses, products, or services that are really small. That helped us to speak to the common people, not to the big companies or grades and recognized professionals. The idea was to bring everyone the possibility of investing in the stock market through an APP that is very easy to use and with very little money.
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