As the saying goes "but first, coffee." In no place in the world does that phrase have more meaning than at the epicenter of the Cuban cafecito tradition - Versailles Restaurant in Miami, FL. Since 1971, the Versailles ventanita is where Miamians native and indoctrinated have at one point or another enjoyed the sweet, turbo-fueled goodness of Cuban espresso, quickly brewed and doled out to residents in the area. In fact, la ventanita at Versailles Restaurant is legendary. It's where news reporters go to get a pulse on the community, where politicians are sure to make a stop when stumping in South Florida, and where the Cuban tradition of the Cuban colada or full espresso brew has been most emblematic to the world.

No matter who you are - friend, foe or indifferent - if you are within a two-foot radius of a full colada of fresh Cuban espresso, you will be invited to stop what you're doing and partake in the stuff that fuels the energy of one of the most diverse, vibrant and fastest growing cities in the US.

This print campaign humorously depicts this local tradition through a custom illustration of different, slightly exaggerated scenarios featuring two seemingly opposed characters. It's a joyful homage to Miami and all its cafecito-loving residents from a brand that holds the community in its heart - Versailles Restaurant.

STOP. AND KEEP GOING.

In order for Versailles to show their love for Miami's cafecito traditions, it was important to focus on channels that are at the heart of the local community. The campaign ran in Community Newspapers group of publications within local towns and villages that comprise the city of Miami, including Coral Gables, Pinecrest and others. It also ran in leading Spanish-language community papers, such as El Colusa. With more than 100,000 impressions in areas nearest and dearest to La Ventanita where Cuban coffee is enjoyed most in Miami, it's safe to say all the right people got the message - no matter who you are or what you're doing, it's always a good time to stop for cafecito.