This promotion was designed to alert people to the abuse of human rights in Burma, and motivate them to ‘make a difference’.

The Client was incredibly pleased with the result and is going to take the cups to other partners with the hope of expanding the promotion to more coffee shops.There was huge enthusiasm from the coffee shop that ran the promotion and they even lined the cups up along the top of the bar so that everyone could see them, even if they didn't order a hot drink. All 14 people in the coffee shop said they would definitely look at the Burma Campaign UK website to find out more.

Firstly, we developed a mock-up of the coffee cup and sleeve. After client approval, we met with coffee shops to gauge interest. The coffee shops were hugely enthusiastic, so we printed the cups and have so far implemented the promotion at one coffee shop with more planned.

For the Burma cause to remain front of mind, we wanted to find somewhere surprising and original that would grab the consumers attention on a regular basis.