Design > Graphic Design & Design Crafts
OGILVY & MATHER ADVERTISING LONDON, London / EXPEDIA / 2012
Overview
Credits
BriefExplanation
The brief was to promote Expedia as the go-to site for planning and booking a city break.Expedia is packed with everything you need to plan a great city break, from flights and hotels, to car rentals, traveller tips and suggested itineraries.
The challenge was to draw consumers’ attention to city breaks on Expedia’s and encourage them to book.
ClientBriefOrObjective
The challenge was to draw consumers’ attention to city breaks on Expedia’s and encourage them to book.
Effectiveness
During the campaign’s run, bookings for city breaks increased by 17.3% on Expedia
Execution
Our solution: An outdoor campaign that focuses on iconic city scenes. The tiny drawings range from the factual to the fantastical, bringing to life the fact that Expedia is the travel resource for limitless city adventures.
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