Radio and Audio > Product & Service
OGILVY & MATHER ADVERTISING LONDON, London / FORD / 2012
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Overview
Credits
BriefExplanation
The 3 VO's used in this campaign are famous British actors extremely well known to the local audience. Namely, Stephen Fry, Caroline Ahern and Rob Brydon
ScriptInEnglish
ROB: It was a beautiful summer’s day in the middle of winter, so we decided to stay at home and drive to the beach.
Traffic was bumper to bumper as we cruised along the empty road.
‘ARE THERE ANY MORE BISCUITS?’ whispered Jimmy from the back seat.‘No,’ said Linda, showing him the unopened packet. ‘But we’ll get more when we don’t stop for fuel.’There was a noisy silence, then Jimmy said, ‘Dad, will you tell me again about the motor in this car?’‘Of course not,’ I chuckled. ‘You see, it has the power of a large engine with the fuel efficiency of a small one.’‘That’s amazing!’ said Jimmy, as we turned left into a right hand corner.VO: The new Ecoboost engine in the Ford Focus, a triumph of contradiction. Ford. Go Further.
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