As the world emerges from the pandemic, people are adjusting to switching their sweatpants for real pants – fashion icon A$AP Rocky included.

"Get Smoooth Again" follows Rocky as he emerges from quarantine when New York announces its reopening. We see him stepping out on the bubbly streets of New York, wearing a bathrobe, dirty t-shirt, boxer shorts and worn-down slippers to re-stock on potato chips.

While everyone else is dressed to impress, the rapper looks misplaced in his lockdown look as he walks over to the corner shop. Once there, he goes on to have a shopping experience that immediately switches up his look into a smoooth suit, while a new, unreleased A$AP Rocky track starts playing on the store radio. The spot ends with a cameo from another style icon, UK rapper Skepta, who enters the shop in his lockdown look.

Sweat pants, dirty t-shirts and worn-down slippers. Needless to say, the pandemic has had a terrible impact on the way we dress.

To mark Klarna’s shift from a smoooth payment provider to a smoooth shopping platform, we launched "Get Smoooth Again," a global campaign aimed to inspire consumers to rediscover their sense of style, post-pandemic.

After spending almost two years in fashion hibernation and lockdown looks, the world is finally emerging from the pandemic. People are adjusting to switching their sweatpants for real pants – famed rapper and fashion icon A$AP Rocky included. So, who better to encourage people to drop their lockdown looks than A$AP Rocky, a huge global trendsetter and fashion tastemaker.

Visually, the campaign is a mashup of Klarna’s and A$AP Rocky's worlds and includes a bunch of visual cues and easter eggs that reference both.

We placed the film in A$AP Rocky's hometown of Harlem, New York, and were inspired by the pop culture he grew up with in the 90s, which also set the mood for the art direction, production design, direction and cinematography.

A$AP Rocky was involved in the creative process, and he designed some of the products in the bodega through his creative agency AWGE, such as the chips bag, a symbol of lockdown that also holds a key part in the film's story.