Two years into the pandemic, small businesses were still struggling to stay open and empty storefronts were taking over communities. We wanted to help by creating meaningful support for small businesses while reinvigorating city streets.

Enter The Good Ideas Shop.

Interactive, shoppable retail window displays featured in Seattle, New York, Fort Worth, Los Angeles, Ottawa and the UK. The shops were created to help local small businesses’ good ideas get discovered by more people.

Each featured business creatively displayed a QR code that helped drive sales through their shop on Instagram or Facebook.

The Good Ideas Shops were supported with a robust outdoor and print campaign, and online we created one shop that brought all the businesses together. We also partnered with local creators to help increase excitement.

The shops had a powerful impact, making it clear that discovering small businesses and supporting local communities is always a good idea.

With small businesses still feeling the effects of the pandemic, and vacant storefronts continuing to take over local communities — we set out to create one dynamic idea that could help with both challenges.

The Good Ideas Shop was a collection of interactive, shoppable retail window displays that used custom sounds and motion to bring to life local small businesses’ good ideas.

Each featured business had a unique display that was thoughtfully crafted, and creatively incorporated a QR code to help drive sales through their Instagram or Facebook shop.

The Good Ideas Shops were supported with a robust outdoor and print campaign, and online we created one virtual storefront that brought all the businesses together. We also partnered with local creators to help drum up excitement.

The shops had a powerful impact, making it clear that discovering small businesses and supporting local communities is always a good idea.

Since the pandemic, shopping habits have increasingly moved online. The pandemic also created a consumer movement toward supporting small businesses. In response to these shifting behaviors, Meta wanted to provide visibility for small businesses in local communities.

To kick off the campaign, Meta took over and transformed vacant windows in high-traffic shopping areas in nine cities in the US, UK, Canada and Brazil — creating dynamic displays featuring small businesses and their Good Ideas. QR codes in the displays drove potential customers to the business' Shops on Facebook and Instagram. The program was supported with high-impact out of home displays, a local influencer campaign, and digital media driving to an online shopping destination where consumers could buy products directly from small businesses.

Leading into the holiday season, we created the Good Ideas Shop to help local small businesses’ good ideas get discovered by more people.

The interactive, shoppable retail window displays launched initially in the heart of New York City. Shortly following that, we launched two more in Fort Worth and Seattle.

Placement was key — we wanted to be in high-traffic areas, allowing people to take in the intricate details of the window displays while also being able to conveniently shop the businesses using the QR codes.

With the first three having so much success, we decided to cross borders, launching a shop in Ottawa and four additional shops throughout the UK.

In partnership with #BuyBlack, we also launched a shop in Los Angeles featuring Black-owned businesses.

All in, we featured over 70 local small businesses across nine cities and made discovering small businesses a really good idea.

After launching the Good Ideas Shops, it was clear we struck a nerve. We were regularly hearing from the featured small businesses about the impact it had on their businesses. And conversely, the sentiment online from customers who had visited the shops were also very positive.

But once the results came in, that was when we could really see the impact shops had.

All in, we featured over 70 small businesses across 9 cities globally.

Our online shops were viewed over 200 thousand times.

84% of the small businesses saw an increase in sales.

And 100% saw an increase in brand awareness.

1.3 million people were introduced to small businesses through influencers.

Media delivered 43 million ad impressions.

And the campaign garnered both local and national press.

Making it clear that discovering small businesses and supporting local communities is always a good idea.