Outdoor > Billboards: Sectors
US PRIVACY BUBBLE OOH
META, San Francisco / WHATSAPP / 2023
Overview
Credits
Overview
Background:
The goal of this integrated campaign was to establish WhatsApp as the superior privacy messaging platform in the United States.
Our challenge was to tout end-to-end encryption as the gold standard solution for their privacy needs in a market where iMessage is as American as apple pie.
Describe the Impact:
The outcome led to a significant increase in the level of privacy afforded to users of WhatsApp. This development not only raised the perception of privacy for the messaging app in the United States but also improved the overall perception of privacy for its parent company, Meta. Demonstrated that Meta was committed to upholding the privacy of its users, which helped to strengthen its reputation as a trustworthy tech company.
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
On the US there is big bubble debate between green sms android, and blue, iPhone iMessage. we pig back on that discussing to change the conversation to message privately.
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