Heineken’s ‘Gorgeous’ script highlights the benefit of taking control of your own destiny and putting yourself in the middle of the action. Our TV commercial shows our lead character using his smarts to connect with a drop-dead-gorgeous woman at an airport bar. His quick thinking and resourcefulness leads to a connection that will later be retold with great excitement to his friends. That’s what this commercial is about – creating a great Heineken story. Unexpected encounters become legendary stories in themselves.