The match-day process:

1. Sports Photographers attended games.

2. Photos uploaded.

3. Posters designed.

4. results confirmed - Final Score added.

5. At final whistle posters instantly shared.

6. Small teams had their big moments celebrated.

7. Posters printed and sent to clubs to raise funds.

- Facebook friends grew from 11,000 to 29,300

Over 15,000 Users bought tickets at tickets.ie after clicking through from our social media channels.

We achieved The highest attendance of 32,500 in 4 years of a Club Championship final

The GAA Club Championships are played by many small teams so each game gets very little attention.

So we celebrated club teams with “live/instant digital posters” of their victories, that they could share through their social networks.

The campaign idea was that the championship was "the toughest". So we wanted to celebrate that these teams were still standing in the toughest tournament of them all. An achievement in itself.

The target audience are GAA club supporters, people who are loyal to their small clubs yet their tournament is often ignored by the media and wider sports community.

These games feature ordinary amateur players as well as big famous players and though not important to the wider public, are very important locally.

We simply wanted to give credit where it was due and help clubs raise money for the expensive away trips in the championships.