If a mouse or a rat has ever died under your house you will know that the smell can be indescribable. This campaign aims to try and describe the awful smell that a dead rodent can create. In a nutshell – this campaign aims to describe the indescribable.

Underpants.

A pair of underpants.

A pair of underpants belonging to the wrestling journeyman Gerry ‘the thunder’ Corcoran - fought 42, lost 42.

A very nervous Gerry sits weeping on the lavatory in his dressing room as he waits to face the undisputed champion Django ‘Death cert’ Cruz.

Gerry blubs into the remaining clean corner of his now destroyed underwear before deciding to flush them down the toilet.

Three weeks later Gerry’s underwear are washed out to sea in a massive sewage leak when a curious gull mistaking the pants for a lost monkfish flies them back to shore.

Unfortunately the stench overcomes the gull and he drops dead in mid air.

Gerry’s rancid pants now fall and land between a crack in your garden patio.

At least, judging by the smell- that’s exactly what you imagine is under there. It’s either that or a dead rat…its probably a dead rat.

Rentokil. The experts in pest control.

Call them at the first sniff of trouble.