In honor of our new map release, we're engaging both current and returning players.

We've crafted an exhilarating narrative inspired by the map and introduced two fantastic characters embodying diverse PUBG play styles. Our aim is to revive the excitement and enjoyment of gameplay, reigniting everyone's enthusiasm!

Our 'Action Move' sparked community engagement by weaving a storyline that connects them to the new map experience.

The Situation: Pure Online Game Maps don’t have a given Narrative/storyline like single player campaign modus. That means there is no emotional connection with the Gamers and its community and the brand.

The Brief: Create a Launch Campaign for the newest and biggest Map „RONDO“

The Objective: Make the community play. Win and conquer Leads by winning new Users and re-activate existing Users.

PUBG is a well-known online battle royale game, consistently ranking among the top three games worldwide. Its gameplay demands strategic knowledge and teamwork more than many other single-action games. While its largest community is based in the APAC region, the game boasts a global player base.

A clear storyline is essential for creating emotional impact while playing on the new map or any map. Gamers enjoy immersing themselves in a role or narrative. Our aim was to steer the conversation toward the new map and its gaming elements by crafting our own storyline and characters.

We produced an action-packed short film featuring two remarkable characters under the direction of a Hollywood director. The agency conceptualized the story and brought it to life with a seasoned team, led by Sam Hargrave, renowned for directing the acclaimed 'Extraction' series and serving as the main stunt coordinator for Marvel's 'The Avengers' franchise. We collaborated with two prominent Asian celebrities who perfectly complemented the new Asian Map Rondo:

Daniel Wu, an American-Chinese actor, and Jung-Jae Lee, known for his role as the main character in 'Squid Game.' Both actors embodied distinct in-game behaviors centered around team-play and strategic thinking.

We partnered with a top-tier Hollywood action production team, led by director Sam Hargrave, comprising members from renowned projects like 'John Wick' and 'Avengers,' alongside a set designer known for their work on 'James Bond' and 'Barbie.' In a remarkably short span of 2 weeks for preparation, 3 shooting days, and 6 weeks for post-production, we crafted an 8-minute action movie tailored for both the Chinese and global markets. The film is set to premiere on our owned platforms and will be featured Out of Home (OOH) at Times Square.

Main Film: 15M+ views within first 24 hours of launch in China.

Total View Count: 100M+ aggregate views worldwide.

Main Film Post-Release: +26% Concurrent User increase within 24 hours.

Main Film Post-Release: Rank #1 title in Steam's 'Popular Game' category.

Since transitioning to F2P model, highest levels of success across all metrics.

New Map Event webpage service outage due to traffic surge, coinciding with film/map release.