Film > Product & Service

HAIR

TBWA\CHIAT\DAY LA, Los Angeles / WAMU / 2008

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

Bank customers experience moments of inner joy in response to learning about WaMu’s great products and services. “Whoo hoo!” is the essence of what it feels like to bank at WaMu.When a bald man learns his bank isn’t going to charge him any fees, he experiences a moment of inner joy.

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COMBAT

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TOUCH

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BURST

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PICNIC

Household: Other

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CHOCOLATE MAN

Cosmetics & Beauty

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UNILEVER, VEGAOLMOSPONCE

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PRE-NUP

Toiletries

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PROCTER & GAMBLE, SAATCHI & SAATCHI

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Gold Cannes Lions
LICE

Toiletries

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Gold Cannes Lions
BULLDOZER

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DAMN BOOTS

Clothing, Footwear & Accessories

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CAKE

Cars

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PLAY-DOH

Home Electronics & Audio-Visual

PLAY-DOH

SONY, FALLON LONDON

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Gold Cannes Lions
WHOPPER SWAP

Restaurants & Fast Food Outlets

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BURGER KING, CRISPIN PORTER + BOGUSKY

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Gold Cannes Lions
BURGER QUEEN

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Gold Cannes Lions
TOMSELLECKS

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BONJOVIS

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DIORAMA

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Gold Cannes Lions
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DINER

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Gold Cannes Lions
SURPRISE

Publications & Media

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GT ACADEMY USA

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

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Gold Cannes Lions
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Silver Cannes Lions
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Best integrated content campaign

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Silver Cannes Lions
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Best Use of Branded Content

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Bronze Cannes Lions
GAS POWERED EVERYTHING

Art Direction

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Bronze Cannes Lions
REPLAY SEASON 2 & 3

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Best Use of Branded Content & Sponsorship

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REFRESH

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Bronze Cannes Lions
REPLAY SEASON 3

Other Screens

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Shortlisted Cannes Lions
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Best Use of Special Events and Stunt/Live Advertising

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Shortlisted Cannes Lions
HAIR

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Shortlisted Cannes Lions
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REPLAY SEASON 2 & 3

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Shortlisted Cannes Lions
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Best Use of Sponsorship

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