Social and Influencer > Interactive Campaigns
TBWA\CHIAT\DAY LA, Los Angeles / NISSAN / 2008
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The campaign was pre-launched with the release of two viral videos. These fun amateur feeling videos depict an average, early 30s guy and his mastery of the classic Marble Maze game. The video shorts were used to raise awareness for the Rogue name and reintroduce and make cool the classic marble maze game which would later be seen at the heart of the launch TV campaign.
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