Social and Influencer > Digitally Led Integrated Campaign
TBWA\CHIAT\DAY LA, Los Angeles / PEPSICO / 2010
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The Pepsi Refresh Project is built around Pepsi’s ambition to refresh the world, and a belief that human connections in the digital world can power an engine for good in the world.By providing a platform for people to publish ideas, tools to share and promote them across the digital ecosystem, and the chance for the best ideas to become reality, Pepsi has empowered people with ideas big and small to change the world – and mobilised an army to spread the word.It’s not cause marketing. It’s not an advertising campaign. It’s a refreshing new way of doing business.NOTE:Username:pepsiPassword: cannes2010
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