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TBWA\CHIAT\DAY LA, Los Angeles / GATORADE / 2011
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All athletes have one game or moment they wish they could change the outcome of. But in sport, there are no second chances. It’s why we both love and hate the finality of sport. So we wondered, what if we could change this truth about sport?Last year REPLAY brought two 1993 football teams together to replay a 7-7 tie. This year, as a testament to the universal appeal of REPLAY, the platform expanded.More athletes were given a second chance, as REPLAY’s latest installment featured Chicago-area basketball teams, replaying a game from the year 2000 that ended in a last second play shrouded in controversy for more than a decade. For 8 grueling weeks, athletes prepared with training resources from Gatorade and sports nutrition guidance from the Gatorade Sports Science Institute.
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