Entertainment > Brand Experience

HIJACKED HIGHWAY

McCANN LIMA, Lima / SODIMAC / 2017

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Supporting Images
Supporting Content

Overview

Credits

Overview

More Entries from Brand Experience: Emerging Tech in Entertainment

24 items

Grand Prix Cannes Lions
BEYOND MONEY

TV & VOD: Fiction 15 minutes or over

BEYOND MONEY

SANTANDER, MRM//McCANN SPAIN

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Gold Cannes Lions
HOME

Cinema & Theatrical: Fiction Film

HOME

UNDP Kosovo, BLACK SHEEP STUDIOS

(opens in a new tab)
Gold Cannes Lions
LO & BEHOLD

Cinema & Theatrical: Non-Fiction Film

LO & BEHOLD

NETSCOUT, PEREIRA & O'DELL

(opens in a new tab)
Gold Cannes Lions
LABEL OF LOVE

TV & VOD: Fiction under 15 minutes

LABEL OF LOVE

MONOPRIX, ROSAPARK

(opens in a new tab)
Gold Cannes Lions
EVAN

Online: Fiction under 15 minutes

EVAN

SANDY HOOK PROMISE, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
FROM THE START

Online: Fiction Series

FROM THE START

MONDELEZ INTERNATIONAL, OGILVYONE WORLDWIDE ATHENS

(opens in a new tab)
Gold Cannes Lions
A LOVE SONG WRITTEN BY A MURDERER

Audio Content

A LOVE SONG WRITTEN BY A MURDERER

VIDA MUJER ORGANIZATION, CIRCUS GREY PERU

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Gold Cannes Lions
LO & BEHOLD

Excellence in Audience Engagement or Distribution Strategy for Branded Content

LO & BEHOLD

NETSCOUT, PEREIRA & O'DELL

(opens in a new tab)
Gold Cannes Lions
ONE SOURCE: CAMPAIGN

Talent: Film, Series & Audio

ONE SOURCE: CAMPAIGN

ABSOLUT VODKA, VML

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Gold Cannes Lions
ASH TO ART

Excellence in Partnerships with a Talent

ASH TO ART

GLASGOW SCHOOL OF ART, J. WALTER THOMPSON

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Gold Cannes Lions
BOOST YOUR VOICE

Innovation in Brand Experience

BOOST YOUR VOICE

BOOST MOBILE, 180LA

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Gold Cannes Lions
WE'RE THE SUPERHUMANS

Sports: Film, Series & Audio

WE'RE THE SUPERHUMANS

CHANNEL 4, 4creative

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Gold Cannes Lions
UNLIMITED STADIUM

Sports: Live Experience

UNLIMITED STADIUM

NIKE, BBH

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Silver Cannes Lions
BEYOND MONEY

Cinema & Theatrical: Fiction Film

BEYOND MONEY

SANTANDER, MRM//McCANN SPAIN

(opens in a new tab)
Silver Cannes Lions
FROM THE START

TV & VOD: Fiction 15 minutes or over

FROM THE START

MONDELEZ INTERNATIONAL, OGILVYONE WORLDWIDE ATHENS

(opens in a new tab)
Silver Cannes Lions
LO & BEHOLD

TV & VOD: Non-Fiction 15 minutes or over

LO & BEHOLD

NETSCOUT, PEREIRA & O'DELL

(opens in a new tab)
Silver Cannes Lions
THE WORLD'S BIGGEST ASSHOLE

Online: Fiction under 15 minutes

THE WORLD'S BIGGEST ASSHOLE

DONATE LIFE, THE MARTIN AGENCY

(opens in a new tab)
Silver Cannes Lions
A LOVE STORY

Online: Fiction under 15 minutes

A LOVE STORY

CHIPOTLE, CREATIVE ARTISTS AGENCY

(opens in a new tab)
Silver Cannes Lions
VOLVO ALICE'S WEDDING

Online: Fiction under 15 minutes

VOLVO ALICE'S WEDDING

VOLVO, HAVAS TAIWAN

(opens in a new tab)
Silver Cannes Lions
BEYOND MONEY

Online: Fiction 15 minutes or over

BEYOND MONEY

SANTANDER, MRM//McCANN SPAIN

(opens in a new tab)
Silver Cannes Lions
ALL THAT WE SHARE

Online: Non-Fiction under 15 minutes

ALL THAT WE SHARE

TV2, &CO

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Silver Cannes Lions
ONE SOURCE: THE SONG

Audio Content

ONE SOURCE: THE SONG

ONE SOURCE: THE SONG, VML

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Silver Cannes Lions
LIBÉ DES RÉFUGIÉS

Co-creation & User Generated Content

LIBÉ DES RÉFUGIÉS

LIBERATION, FRED & FARID PARIS

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Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Excellence in Audience Engagement or Distribution Strategy for Branded Content

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

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More Entries from McCANN LIMA

24 items

Grand Prix Cannes Lions
HAPPY ID

Fast Moving Consumer Goods

HAPPY ID

COCA-COLA, McCANN LIMA

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Gold Cannes Lions
HAPPY ID

Use of Ambient Media: Small Scale

HAPPY ID

COCA-COLA, McCANN LIMA

(opens in a new tab)
Gold Cannes Lions
HASHTAGS FOR LIFE.

Social Purpose

HASHTAGS FOR LIFE.

PERUVIAN RED CROSS, McCANN LIMA

(opens in a new tab)
Silver Cannes Lions
HASHTAGS FOR LIFE.

Creative Data Collection & Research

HASHTAGS FOR LIFE.

PERUVIAN RED CROSS, McCANN LIMA

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Bronze Cannes Lions
WATCH PORN, SAVE YOUR LIVE

Brand or product integration into an existing programme or platform

WATCH PORN, SAVE YOUR LIVE

PORNHUB NETWORK, McCANN LIMA

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Bronze Cannes Lions
PROTEST SIGN

Adapted Print

PROTEST SIGN

PERU21, McCANN LIMA

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Bronze Cannes Lions
HIJACKED HIGHWAY

Use of Mobile

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Bronze Cannes Lions
HIJACKED HIGHWAY

Brand Experience: Emerging Tech

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Bronze Cannes Lions
HIJACKED HIGHWAY

Other Digital Design Solutions

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Shortlisted Cannes Lions
HAPPY ID

Creative Effectiveness

HAPPY ID

COCA-COLA, McCANN LIMA

(opens in a new tab)
Shortlisted Cannes Lions
HAPPY ID

Integrated Shortlist

HAPPY ID

COCA-COLA, McCANN LIMA

(opens in a new tab)
Shortlisted Cannes Lions
HAPPY ID

Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)

HAPPY ID

COCA-COLA, McCANN LIMA

(opens in a new tab)
Shortlisted Cannes Lions
HAPPY ID

Ambient Media: small scale

HAPPY ID

COCA-COLA, McCANN LIMA

(opens in a new tab)
Shortlisted Cannes Lions
HIJACKED HIGHWAY

360° Videos

HIJACKED HIGHWAY

SODIMAC, McCANN LIMA

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Shortlisted Cannes Lions
UNLIMITED APOLOGIES

Consumer Services

UNLIMITED APOLOGIES

ENTEL, McCANN LIMA

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Shortlisted Cannes Lions
I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE

Not-for-profit / Charity / Government

I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE

OCEANA, McCANN LIMA

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Shortlisted Cannes Lions
BATHROOM

Home Appliances & Furnishings

BATHROOM

HOMECENTER, McCANN LIMA

(opens in a new tab)
Shortlisted Cannes Lions
GIRL

Public Health & Safety, Public Sector & Awareness Messages

GIRL

SAVE THE CHILDREN, McCANN LIMA

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Shortlisted Cannes Lions
BOY

Public Health & Safety, Public Sector & Awareness Messages

BOY

SAVE THE CHILDREN, McCANN LIMA

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Shortlisted Cannes Lions
#SPEAKFORTHEM

Use of Social Platforms

#SPEAKFORTHEM

SAVE THE CHILDREN, McCANN LIMA

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Shortlisted Cannes Lions
RAINBOWBLOOD

Mailing

RAINBOWBLOOD

AHF PERU & PRESENTE, McCANN LIMA

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Shortlisted Cannes Lions
RESTING HOUSE BILLBOARD

Use of Exhibitions / Installations

RESTING HOUSE BILLBOARD

HOMECENTER, McCANN LIMA

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Shortlisted Cannes Lions
UNLIMITED APOLOGIES

Excellence in Partnerships with Talent

UNLIMITED APOLOGIES

ENTEL, McCANN LIMA

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Shortlisted Cannes Lions
MY TWITTER PASSWORD IS 060114

Fundraising & Advocacy

MY TWITTER PASSWORD IS 060114

INSTITUTO DE LA MEMORIA & APEAD, McCANN LIMA

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